How Are eBooks Bringing A Change In Publicity:
In today’s world, advertising a product has evolved to include many tools. You can either go with traditional means of promotion, such as media, internet or television. Or you could change the whole game by opting for the innovation. You could choose from Social media posts and visual eBooks. Contrary to popular belief, eBooks are here to stay. They have slowly but steadily carved a segment for themselves in publishing space. With readers like Kindle and Nook becoming famous, you can now publish your work directly online. Also, with eBook format, you can skip formal publishing steps. However, not many publishers are aware of using eBooks as a tool of advertising. With this article, you can now bring out an eBook on a product that you wish to advertise. You could add a related video for it, and there you have a whole package of publicity.
Using eBooks To Drive Home A Point:
Let’s work with an example here. Say, you have a product by name XYZ to be promoted. Either you have a fixed demographic to cover or a fixed area of operations. That’s where you can use eBook for optimum use. The first step in preparing an ebook is the selection. First of all, You need to select a related topic for the product XYZ. Thereby, you need to make your book in a way that it’s most relevant. Consequently, you need to publicize the idea of product or service in it. Furthermore, try finding the related blog and reference links for the same. Google scholar discussions, Quora, Wikipedia, are all good start points. However, you need to discuss the product or service in a new way in the book. An innovative tone and thought for a product always help you reach a better number of readers.
Choosing A Topic From Used Content:
If you are in no position to find a relevant topic to write an eBook, go through the previously written content. To comb through your content, use Google analytics. Using analytics, you can choose the best-performing blog posts, and write on them again. Website clicks measure the performance, link hits and likes on it. Once you’ve selected the relevant posts, group them together in one eBook. Also, you need to take care that these posts are arranged in a suitable manner and making sense. Thereby, you need to provide new information on the product in the layout of the eBook. Also, you need to elaborate and expand on the new ideas to give a fresh feel to your eBook.
Selecting A Proper Format For eBook:
The first step after writing the book is to present it. Once you have prepared the text, you need to take care of formatting too. Most of all, you need to convert the book as per the templates. You can download the relevant templates from Amazon or Apple bookstore. If you are willing to self-publish the eBook, you need to make sure that the final copy scores well on readability. The book needs to be concise, and to the point. You need to take care that the book focuses on a product or service to be promoted.
Choosing Target Audience For Your eBook:
Now that you’ve prepared your eBook for developing a product or service, you need to sell it. Therefore, you need to select the audience for the eBook, basing on their interests. This step comes in the publishing step of eBook. Firstly, you need to choose where you want to publish the book. You want either Amazon Kindle store or Apple books or something else. This choice is based on available target reader base. You need to see if the reader base available match your requirements. For example, Kindle is used by a larger generic group and Apple books by a niche group. This choice is important to publicize your eBook and the product as well properly.
Another way to promote your product and website is giving out your eBook for free on subscription. You could provide it as an incentive for readers. Also, you could provide a summary of the book in a PDF and host it for free. Thereby, the eBook could be a tie-up material for further reading. You need to choose any method basing on the effect you want to achieve. Do you need to achieve higher book sales? Or do you need to promote a product for its sales? You need to answer these questions to make a choice.
Opt For Free Distribution Of eBooks For Promotion:
You have your eBook in your hand. But, your whole idea was to promote a particular product or service. To do that, you need to use your eBooks in a smart way. You could start off with distributing your eBook for free online. Both Amazon Kindle, and Apple store provide you this option. As a result of this, You may lose on some royalty on the book. However, you achieve a higher number of sales through this option. You can tag the eBook in relevant subsections, and make it available for free. Consequently, higher the number of sales, higher the number of people reached. You can achieve your target of promoting your product in a very less time.
Also, you can achieve a higher reach by sending your free eBook to publishers. In addition to that, you can also send your work to influential people in the market for promoting. Once they pick up the work, you can ask them to spread the word amongst their groups and admirers. Consequently, you can create back links to your product through the eBooks.
Final Word On Using eBooks For Products:
You cannot overlook the usage of eBook in promotions in this age. Any product can be promoted through the proper eBook material. You can provide all the relevant information about the product in the eBook and publish it. Also, you need to consider that; eBook publishing is highly profitable as well. You can also approach various publishing houses for further help. They will guide you through various steps. Thereby, getting your best output.