We Know Why Your Book Sticks Out Like a Sore Thumb; Use Typesetting
The other day I was browsing through some alphabet books for my tiny tot. Of course, more than me, it was he who was browsing through them very keenly and telling me which one to buy. I looked at those books and rued the fact that we never were privileged to read such well-illustrated and neatly designed books. In those days, books were hardly impressive, and alphabet books resembled scrap from day one. The fonts, colour combinations, layouts, page alignments, etc. are something that delights even tiny tots and makes them want to read the book.
Such is the advancement in typesetting services that books are so much a delight to behold and go over. The fonts are wonderfully aligned with the nature of the books. You will rarely find a fashion book looking more in sync with a cookery book or vice versa.
But how on earth do typesetting services transform the book?
- They align the text in the book in such a manner that it complements the images or other graphic content that the book contains.
- The fonts used are in sync with the genre of content that the book represents. For instance, a book about medicine will not have a stylish font. It will have simple, but large fonts as it will be for great reading. Similarly, a cookery book about recipes will have a lot of emphasis on the ingredients.
- The tables, graphs and other graphic images in the book will be well laid out and give the complete picture in a single glance.
- The colour coordination between various elements of the book like the cover page, the fonts, the images, the variety of colours used is the sole responsibility of the typesetter. The book may have a jarring feel about it if the typesetter does not do a good job in the colour coordination.
When We Say Typesetting What Do We Mean:
Most of us look to Typesetting as the mere arrangement of words. Although that is correct for the most parts, Typesetting is not all that. Afterall publishers consider Typesetting to be an art of making a book as impressive as possible. The challenge, of course, is to maintain the soul of the book. Now when we say it’s an artform, you may get an image of highly intricate procedures involved which later come out as quality products. The effort is true, but come to think of it, Typesetting is something much related to common sense and begs the same from its composers. The broad concepts which we have merely touched upon in the previous subsets constitute the main four factors, or rather the steps in Typesetting process. So let’s try to discuss them in detail, in the following manner:
Images And Graphic Details:
The new age publishing is defined by how they can end up using what technology has to offer and remain as relevant as ever before. Now, the main issue here is what defines eBook? Apart from its different ways of using textual matter to replicate the physical text issues, you can safely say that eBooks have the additional benefit of including images and graphics. Thus, you can get eBooks which are more fun and engaging to read. Of course, this means that you are open to immense possibilities regarding consuming your content and even make them. Images and Graphics are the best way of doing so. Typesetting thereby also includes making the graphical content, device, and platform ready.
You won’t want your publication to look a certain way in Android and a whole new way in iOS or Desktop. Any and all users should be able to enjoy the books equally. This is where Typesetting comes in. It allows you to conform to publishing guidelines, to ensure consistency. Without the consistency, the eBook’s purpose is defeated for good. However, as an end user, you don’t have much to worry about. The latest in the technology, is thankful, by your side. Of course, with the new devices available ( eBook readers or applications) you always have auto-modification and adjustment, to help you get the best out of your eBook. With every aspect under control, you will end up reading the book you love, in the way you want.
Fonts And Contextual Adjustments:
Not many people are aware that Fonts are a major factor in making or breaking a textual content. Apparent here, As we took an example at the beginning, to show the contrast between business fonts and casual fonts. Now, when we see this example, it is clear that the purposes and the fonts required cannot be used interchangeably. If you end up using them, it will only give the reader a wrong impression about the intent. Hence, Typesetting involves the selection and implementing fonts as required within the content it has.
The classical example of Fonts and Contextual Adjustment is the story we heard about the King who ordered freedom to a prisoner, but he was hanged as the punctuation mark of coma was improperly placed. Fonts can convey the importance, by using Bold fonts, or casual banter by using the italics. Of course, these can be further divided to mean or emphasize materials, humour them further, create puns and such. The essence of Typesetting in respect to using fonts and contexts is that you get proper headings and sets of matter. The clarity of textual content is maintained with using fonts. It is general practice to use a regular set of fonts ( set comprising for headlines, title, excerpts, annexures and much more) towards the full publication. You need to show a consistent flow of things and thereby establish a reader consensus.
Charts And Statistic Diagrams:
Most of the times, when we think of research papers and journals, we are bound to come to Charts, Mathematical representations, Diagrams explaining a complex equation and such things. In physical prints, achieving these figures and including them is a tiring but comparatively easier task. When we come to the digital counterparts, you will see that the process is pretty complicated. This is so because you will need CAD designing to take part in eBooks. Hence, there is always a possibility that something can go wrong. And we are just talking about Images. What happens when you start putting in, video content to associate with the text as well? That becomes more complicated than ever.
This is where visual typesetting become all the more important. Typesetter or Publishers come to define the whole arrangement of media files. In this context reflowable text features of the latest eBook formats, have to be considered. Where the page ends and where it comes to another is something of an art, and Typesetting takes care of it. Typesetting ensures that you get the explicit imagery, table or statistical figures in place for them, and ensure the content never loses its charm. The soul of the book is protected because of this.
The Color Concepts Used Within The Content:
Another major area where most of the Typesetting services focuses is the usage of various colours all over the body of text. This requirement is pretty straightforward and involves using colours to drive the point forward. Thus, you can emphasize some passages, quotes, and comments in a different colour than that of other colours which we use for the rest of the content. Professional Typesetting services will tell you that you need to use standard eye comfortable colours through your publication. However, this may not be the case when you are into publishing highly illustrated figure based publications like Children’s Books, Manuals, and Reseach Content. You can use different colours, in addition to illustrations and images, to make it easier for the reader to read it.
Another major use of colours is the annotation capabilities. With eBooks being the new revolution in the publishing industry, you now have facilities which allow you to choose text, highlight them, annotate them, and export them as quotes. Typesetting ensures that you get the access to each word easily across the screen space. Again this is where, the content is turned to a different colour than existing, to imply that you’ve selected it. Once you have done so, you are free to use the text. Colors also can make you sure about a different point, hyperlinks, internal article links or shortcuts, etc. Although not many publishers prefer this, as per taste, you can still use different colours for different headings.
Conclusion For Typesetting:
As we can see from the above points, Typesetting is a major, if not the most crucial point at which you can either make or break your publication. Naturally, Typesetting involves careful combing through the content and making it worth a read at every word on every page. Now, because it is a substantially complicated procedure going forward, most of the highly reputed publishing companies across the globe, choose professional publishing companies like Us.
We believe that typesetting services are as much about knowledge as about creativity. We, at print2eforms, have the requisite expertise to blend the two to give you a winning product. Contact us today on typesetting to find out more about our typesetting services.