Don’t Believe Us? Take A Glance Below
If you are reading this, we already know a few secrets about you. First thing, you are an author, (or at least finishing your book) and you already know that eBooks are the easiest way you can get your work out. Kindle stores, Nooks, Epub ring a bell? If you have, you know that the whole culture of eBooks is here to stay. And believe it or not, you can make a million bucks easily. No more rubbing your knees around Publishing houses to pick up your manuscripts. No more waiting for years and decades to see your work succeed in the market.
So here are some effective things you can do easily to achieve great success in selling your eBooks. Most self-publishers do dumb things to promote their eBooks. So, we’ll list them out as Don’t, just for the sake of it. But, precisely, the following things are just the tools you need. So, without further ado, let’s dive in…….
Real world self-publishing success stories
Immortals Story And Free Things To Read
Do you need a publishing company to get your eBooks out? The answer for this varies depending on the type and genre of books. You can get around with Self-Publishing for simple and plain novels. The biggest self-publishing success in recent times is The Shiva Trilogy by Amish Tripathi.
The Indian blockbuster series started off with Immortals of Meluha, which Amish published on his own. Interestingly, the book was the fastest-selling title ever in Indian Publishing history, by selling 40,000 copies in the first five days. Eventually, Westland picked up the book for distributing, and Amish has since made roughly 16 to 17 crores for the same. So, when we say Millions, we aren’t joking. But what did Amish do differently? That is the first trick you got to use to get people noticing.
Trick 1: Offer Your Book For Free
- Before you, hit me for suggesting this, listen me out. We aren’t asking you to give your whole book for free (although that isn’t a bad idea either). We are just asking you to offer a sample.
- In the above example, Amish Tripathi for his books got out a sample for free reading online. It’s like a taster you get when you visit an Ice Cream parlor.
- People who get a taste of the product, most probably end up buying it. Obviously, you can’t give a larger portion of it. More than that, you can’t reveal major plotlines either.
- Going with Amish’s way, giving out just the first few pages of your book is a great way of promoting. Although The Immortals trilogy was a huge success in Print, it was equally successful in the eBook formats as well, because of this neat little trick.
All The Shades Of EBook Penetration
Totally Pun Intended. You know the book we are talking about. The international best seller which perhaps redefined the genre of romance – Fifty Shades Of Grey. EL James, the million-dollar author of the Fifty Shades franchise, started her trilogy with eBooks. The story goes that EL James wrote her Fifty Shades as a fan fiction to other trilogy ‘Twilight,’ and released it online, book portals, and other platforms.
As with the above example, EL James also gave out free samples of her books, for initial response. And basing on that she went onto the pitch it Vintage Publishers, turning into the biggest phenomenon of the recent past, and the fastest ever selling Title in the UK. What worked for her makes our second trick
Trick 2: Bring Up Your Book Cover With Elements Of The Book
Judging a book by its cover. We’ve all heard of it. Most people think that this rule is not applicable in the present age. We’d like to disagree here. It’s more relevant than ever, in the present age of visual popularity (thanks to Instagram, SnapChat, and others). Most critics point to the fact that, Fifty Shades of Grey, being an Erotic novel, walked on the thin line, in bringing out the book with the right mix of creative and explicitness.
And when we look at the success of Fifty Shades, you can say it did well. When you look at the cover design, its mainly Nondescript. It doesn’t have the frills of explicit content but looks entirely classy and suave.
It’s easier to share books when their covers are non-offensive. All to say, ensure that your book has a design made from professionals, and represent the content inside in a non-offensive manner.
The Great Indian Obsession With Books
Although this example is not a huge success story when compared to the above examples, it still holds ground when it comes to using smart moves to achieve success. The book in question is The Great Indian Obsession – The Untold Story Of India’s Engineers by Adithya Iyer.
This book has a wonderful fact record on its sales. The Great Obsession is perhaps one of the biggest crowdfunding projects in India, raising around 14,000 USD. Another interesting fact is that this book has raised the sixth largest amount. The book became a runaway success when it released, but there’s a whole new thought process which made it successful. That is what our next trick is all about
Trick 3: Participative Approach Of Your Ebooks
People’s book. Ever heard of that term? Don’t worry few have. It is derived from People’s Project. A great way of ensuring that your eBooks are lapped up as soon as they come out, you need people waiting for it. Promoting your eBook after releasing is an old tradition.
Getting people interested months before coming out is the new trend. One way of doing it is Crowd Sourcing. Approach sites like Indiegogo, Wishberry, and more, and have people contribute to your project. Self-publish, eBooks for free, and print with the amount you raise in this. Logical, right? You spend a dollar, and you want to see what’s it all about when it comes out. Classic examples of this are strong stories of “Anchored In Deep Water,” “A Leaders Guide” “Black Cats Illustrated.”
The Amazonian Talks And Tools For Higher Book Sales
You’ve got it all. The book, the cover, and social platforms to promote it. But most of the times, you will see that Amazon is the prime leader for all things eBook.
Kindle is the Lord when it comes to eBooks production, promotion, and sales. Thereby, by the end of the day, you will have to use the Amazon Kindle tools which will define how you sell your eBooks.
Simple steps here. Create your eBooks with KDP previewer, and then upload it on the platform. But that’s not magical. The Highest Selling eBooks on Kindle, Life of Pi, Girl with The Dragon Tattoo, etc. have taken some tools which have made them the online craze.
Trick 4: Using Online Tools Of Amazon Select And Free GiveAways:
So, it gets all technical here. You need to enlist your book in Kindle store. That comes to the first step. The second step is to use tools which come with Amazon Select. So basically, once you enroll your book into this, Amazon gives you different options to promote your book.
Here’s the thing, you should stick with these guys for a period (presently 90 days). So, they offer you things like Free Ebooks promotion (see didn’t we tell you it’s a good thing after all), or the ability to sell your books on discount. What does it do? Simple answer – Shoots up your sales. Longer answer – The Free eBooks in the Amazon page appear more easily all over, (remember the suggestions you get), and has more takers. Eventually, you can get super popularity for the book and yourself via these tools.
Hyper-target your Reach with Facebook Ads
This isn’t new. You know this. Everyone’s using it. Facebook is life. When it comes to promoting a story or a product or a service, there’s nothing that can beat Facebook. You need to create pages for your Book, and slowly promote it from months away.
Excerpts, Infogrames, Pictures, Relevant Quotes, really its your creativity in pushing out matters. The basic idea is that you need to be proactive. Go all out and bring the readers to lap up the book as soon as it hits the stands. Also, because its eBook you can make it available to all your readers worldwide, at once. It’s easier with eBooks in this way. The smart way to do this is to send links privately in Facebook messenger to people who can buy and review it. That’s where we get the next and final trick.
Trick 5: Facebook The Hell Out Of Your Book:
Simple thing. Promote the book. Create the post outside and perhaps put in the link, and boost the article. Now that’s a bit expensive option (you’ll have to pay for the promotion apparently).
Another way of doing this is to send the links to your contacts through Direct Messages privately. ShoutOut is one more thing. Tag people and pages which are related your eBook. That’s how you tell people that you’ve arrived. You need reviews on Amazon to sell a product. That’s how customers behave. So ensure that you’ve got enough reviews before you blast into promotions on social media platforms.