The last three years have been bad for most industries as the global economy seems to be in the throes of a recession.2015 augurs well as there seems to be a downward spiral in oil prices and the inflationary trends seem to be on the downside. The bourses worldwide are recording high trading volumes, and the sentiment seems to be bullish. All this has brought back hope that business will be good in 2015.The e-tailing industry is already booming with competitors wanting to out-sell each other backed by popular demand.
Is this all for real or is this a mirage? If numbers alone were to be believed, then there is truth to there being a realistic chance of the recessionary clouds passing away. But hope alone cannot make you a winner in the market, especially if you run a document scanning set-up.
Technology has become a dominant force in the field of document scanning and adoption of the same will not only guarantee growth but also stability in the competitive environment.
We bring to your notice three must-do activities in 2015 to increase your sales two-fold.
Fuel your marketing engine
Gone are the days when tie-clad and bush-shirted sales reps would generate business. Today is the age of new-wave digital marketing. The Internet is the new marketplace and anybody not participating in it is going only to get leftover business. Adopt Internet marketing techniques like social media campaigns etc. to boost your visibility over the net. Embrace new age marketing methods like blogging etc. to fuel your sales funnel and increase your reach.
Add services lines
Every client today wants one-stop shops to do all their work right from scanning the document to indexing and keying in of relevant data. Add service lines by tying up with entities that can support you for indexing, XML conversions, etc. If you are a book scanner but don’t have the expertise to provide eBook conversion services, associate with a partner who has that expertise and offer your clients added and improved services.
Adopt various technologies like CRM’s, ERP’s, etc. to increase the efficiencies of your team. Install web add-ons like a shopping cart, payment gateway, etc. to enable customers the convenience of paying online. Invest in developing customised apps so that the clients can directly get in touch with you without having to search the net.
We, at print2eforms, have launched a partnership program that enables you to get all the above benefits free of cost. Partner with print2eforms and see your business scaling new heights. Be proactive and act on tomorrow…today.
Get in touch with us and see how you can make 2015 a very profitable year.