Typesetters: The silent and unsung soldiers
I was travelling from London to Paris through the tube. Although I am not in the habit of peering over people’s shoulders into what they are reading, the guy sitting beside me was reading something that was catching my attention time and again. It was a fashion magazine about the spring collection from various designers all over the world. The funniest part was that it was not the models neither the clothes that were pulling me to it, but instead, it was the text and the written material that was grabbing my eye.
I’m sure it must also have happened to you. Try reading travel magazines or travelogues and what will strike you apart from the scenic locales is the way that the entire book has been arranged and choice of font etc. Ever wondered who gives the book such a lasting impression. It’s the typesetter.
Typesetting services today, are a far cry from their predecessors who used cast metal to compose words and lines of text and tightly bound them together to make up a page image called a forme, with all letter faces the same height to form an even surface of type. The former’ was mounted on the press, inked, and an impression made on paper. Today, typesetters use computers loaded with off-the-shelf software like Indesign, etc. to design the layout and then select the font and align the pages so that the look and the visual effect of the text are appealing.
This has made the job of the typesetter all the most critical as he needs to possess a creative as well as symmetrical bent of mind. Our typesetting services have the calibre and expertise to cater to any books, be it mathematical books or geographical books with atlases and maps.
Contact us to today to find out how you can make a huge difference to the look and visual appeal of your books with our typesetting services.