Reflecting back on the history of printing will surely make it clear to you that we have come from far as readers, authors, and printers. The book industry is evolving with technology and times to maintain relevance and reliability in the market. As the saying goes, if you can’t beat them join them, the printing and authoring industry is wisely applying this saying to cover some issues that proved a challenge in the recent past.
Print on Demand (POD) entails designing a book or document, creating it, and storing it in a digital format. Whenever the book or document is required in hard copy by a customer, it is simply retrieved from storage devices, printed, and handed over to the customer. This just means that books and documents are only produced when needed.
Print on Demand (POD) can also entail creating a book or document in a digital format and printing copies by the capacity of the bookstore. For example, if the bookstore has a capacity of 150 copies; only 150 copies will be printed. More copies will be produced once the copies in place are exhausted.
Print on Demand technology fulfils both the readers and authors requirements
Different readers have different preferences on how they would want their books and documents presented. With Print on Demand technology, readers can now specify their needs before the actual production Is done. Such specifications can include colours, font sizes, and the cover page.
Institutions such as schools and companies can also benefit from Print on Demand services. There is a large pool of services such as printing of secular forms and brochures which turn out to be much economic if done under Print on Demand.
The last categories of stakeholders who can highly benefit from Print on Demand services are authors. They don’t need to keep coming up with different editions of books and documents whenever they want to update their current content. Updates can be done on the existing content and printed upon demand by consumers.
Advantages of Print on Demand technology
- Cost saving: Since books and documents are only produced upon requests by readers. No funds are used in recycling copies that have overstayed in the bookstore. Money that could have been used in building large bookstores is also saved. Where content is updated overtime, multiple reproductions of different editions in print form is eliminated. Print on Demand services are therefore all about minimizing expenses and maximizing profits.
- Scalability: This means that printing of books and documents can be increased or decreased based on the market demand.
- Customer satisfaction: With Print on Demand services, readers are at a position to specify their requirements based on their tastes and preferences. The authors are also at a good position to update their content based on new information obtained.. These amounts to customer /reader satisfaction.
Utilise our Content Management Services s to create quality Print on Demand books and documents.
Place your content in the hands of our Content Management Experts for a fast and quality Print on Demand services. We can further create Print-ready electronic formats of your books and documents and update them from time to time. Talk to our team of customer care to further discuss what we can offer.