How Do I Understand The Excerpt?
Typesetting is the process of creating an easy-to-understand packaging for text. Hence, a publisher turns to a Typesetter to make this possible. He looks into the source of the text. And prepares the text and makes it print friendly. After all, typesetting is in itself an art-form. An art-form which had it’s rooted in the Gutenberg era. However, In letterpress age, manual tools defined it. Small blocks of letters were created which were called ‘Text Types.’ ‘Text Types‘ came together to form a meaning. Similarly, words and sentences were constructed and used as per need. These in time led to our modern age printing tools.
From A Broader Perspective TypeSetting Involves?
- How to design a Page and select a layout.
- How to take care of the Margins.
- Which Font to select for the source text.
- How much space do the characters and special characters require.
- How to select the proper page orientation.
- Where do we use Upper case And where to use lower case.
- How to Highlight the headings and other matters.
Where Does This TypeSetting Lead To And Why It Needs To Be Taken Care Of?
A Human Mind is ready to consume visual content quickly. This is the basis for films and docu-lessons. Teachers and blackboards or even Powerpoint presentations are based on it. We see. We learn. Therefore, the source text is to be managed. Similarly, Fonts, Layouts, Spacing and even diagrams highlight the material. Notice, how the reader easily grasps the above three factors. Because they start with a capital as opposed to “diagrams” which didn’t. Typesetting ensures this. It makes content easy to read. Presentation of text and matter is a key factor, in this age of wasp attention. Today, we have many tools available such as Open Fonts, Online Docs, and Online Publishing Tools. These help in making the best product with almost zero effort. Hence, we need to use them too.
What Is The Difference Between Typesetting And Typography?
Typesetting is the “process” of making the text ready for printing. Whereas, typography is the process of arranging text to be more appealing. ( Source: KazDesigns ). It deals with the presentation of text material in a ready-for-print type format. In publishing, one comes before the other. However, in this age, the difference between these two is a blurred line. Also, with the current publishing tools, one leads to the other, without much clarity. Typography becomes just a text setting art. It deals with just the text parts and nothing more. On the other hand, Typesetting properly arranges them for printing.
Process Involved In Proper Typesetting?The process involved is broadly :
1. Design And Analyses:
The design taken depends on the type of publishing media. It could either be Newspapers, Websites or Mobile Applications. To make the content ready for which one of these is a call we need to take. To do that, we need to understand how the text will appear at the final stage. And then adjust the text as needed. Today this task is made simple. Most of the modern devices like Tablets, Phones, etc., have adapting features built into them. They display the content as per the screen size.
2. Proportional Settings And Width Layouts:
The next factor to look into is Layouts. Where do the images go? Which place do date and time go? Where do the writer details appear? The width of pages? How much do we make for Margin? What are the Cover pages? Type of paragraphs? Also, content is the king. Therefore, it is important to wrap it. As clearly as possible. Different countries have different local scripts. For example, eastern scripts are written from right to left and require a different approach. On the other hand, Western scripts are written from left to right. You need to take care of the difference.
3. Using Symbols And Colours:
Getting Reader’s focus is important. Simple as that. Colour highlights text. Furthermore, Symbols can make other major points stand out. Colours make texts clear like in the case of this font. The main text is always simple with a colour which is easy to the eye. The colour used here is dark grey. Most ads use Red, Black or Blue to be clear. Hence, the colours used are also important to give meaning to a text. However, Colours are not the only tools available. Italics do the same effect.
Origins Of Typesetting?
As discussed earlier, Typesetting started in the pre-digital era. Castings built the words. Wooden blocks with text engraved on them were used to print the first known books. This was then used as a printing plate. Which led to the movable print heads. By the end of 19th century, mechanical settings started. The publishers created keyboards and punch-a-paper tape. This helped in writing an entire line hence reducing the effort taken. The early 1960’s was the age of cold type systems. Hence, the computers took over. As a result, the process became easy. Later, DTP introduced. IBM and Apple being the firsts. The software used was Wang and WordPerfect. These changed the way documents were made. By 2000, PC’s had DTP installed which led to others like SCRIPTS/XML coding. IBM’s Generalized Markup Language was the base.
Where Does Typesetting Falls Short?
Does a publisher take care of these things? The technicalities are too many. And it involves a lot of time. That is where TypeSetters get in. They prepare the material as needed. However, this leads to lack of involvement. Also, improper texts and editing issues crop up. You may lose quality too. Therefore, Typesetting is a perfecting means. Of not only the text but also the entire content. Similarly, you need to meet the benchmark. With the help of latest programs and Text aware algorithms, the process of publishing got much easier.
In this context, you need to approach a professional book publishing house to bring out the book in the best typesetting form.
Hence, you can publish your Literary works in the best way possible.